Be An Author Now Teleclass Series

Yesterday (May 10) we did the second part of the 2 part “Be an Author Now” Teleclass Series, for which over 100 people signed up. In this series, which we did with Faye Levow of Launch Pad Publishing, we covered everything from the beginning stages of formulating your book idea, all the way through how to promote your book using Facebook, Twitter and LinkedIn.

The feedback has been tremendous and we are being asked by those who missed it to run an encore presentation. We’re glad to do that and we’re just working out dates. This teleclass series for authors and writers is really a must-attend event, and it includes some nice free giveaway too. We’ll be sending out a notification soon as to when the next teleclass is, so make sure you are on our mailing list (sign up is in the right sidebar – see it?)

Best, Mandy Wildman, Wayne Porter and Faye Levow.

Why you need an iFrame for your FaceBook Fan Page

Facebook is now allowing “iFrame” pages for fan pages.  This is very cutting edge stuff!  Why do you need it?  Because it will allow you to manage communications with your fans, express your company brand more powerfully, and increase your engagement with your potential customers.  It also allows you to capture email addresses (you have to really know what you’re doing here in order not to drive people away).

Stay tuned – this is very exciting stuff and we at Connect Up Marketing are all over it!

Your website could be making you more money!

Want to find out how your website could be making you more money?  Take advantage of our f.r.e.e. offer – a written Ten Point Website Income Potential Evaluation.  Just send us the link to your website and tell us a bit about what you would like it to do for you, and we will send you a personalized report that will help you determine what to do to boost its income potential.  Click here to request your personalized website income potential evaluation report NOW (allow up to 2 days for us to create and send your report).

Why Do I Need Social Media Marketing?

Why Should I Connect Up with people on Facebook, Twitter and LinkedIn?

Because being on social media sites can seriously improve your bottom line. No matter how much you may resist the idea, Social Media Marketing (SMM for short) is here to stay. Using these sites you can meet people with similar interests, get back in touch with people you have known for years and meet new people in ways that were never possible before.

People all over America (heck – all over the planet) are using Social Media sites to promote causes, themselves and their businesses and there are good reasons – money reasons – why you need to be part of the Social Media Marketing movement.

I was talking to someone in his fifties the other day who was finally persuaded by his daughter to get a Facebook account. Almost right away he received a message from his aunt who is in her seventies saying “It’s about time you finally got on Facebook. Now we can stay in touch!”

Wikipedia tells us, “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Interactive dialogue? Hmm – isn’t that what most businesses need in order to close a sale?

Okay, How Does Social Media Marketing (SMM) Work?

You post to your blog and it goes out to your friends and followers on Twitter and Facebook (and/or LinkedIn).

“Wait a minute,” you might say. “A blog is social media?” I have actually heard people ask that. And the answer is “Yes, it is.”  Think about it.  A good blog invites interactive dialogue.  You write a post on your blog and people weigh in with their two cents.  And the wise blogger responds to those comments.  That is the ‘social’ part.

And if you think Social Media is frivolous, think again.  One of the activists involved in the protests that ended with the removal of former Egyptian President Mubarek put it this way: “We used Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.”  With social media the protesters could stay closely coordinated in ways we have never seen before.  Now I am not suggestion that you plan a revolution any time soon but when something major happens pretty much anywhere in the world, it appears and is talked about on Twitter and other Social Media sites almost immediately.  How do you think CNN gets its information so fast?

Interesting Statistics:

  • More than three fourths of the US population is on the internet (240 million).
  • There are almost 150 million blogs out there.
  • 190 million people use Twitter and 500 to 600 million use Facebook.

Another aspect of getting involved in the Social Media world is that if you aren’t talking about your product or service on the social media sites, chances are someone else is. Being connected up yourself lets you be part of the online social conversation and gives you an opportunity to do damage control, if needed.

Can I Sell My Products/Services Through Social Media?

Yes and no. If you try to “sell” through the social media sites people will tend to be a bit put off by that, kind of like trying to sell used cars at a church meeting. But it is a great way to meet potential customers and it is highly likely they will become interested in what you are doing once you establish an interactive dialogue with them and show genuine interest in what they are doing.

Contact Us For More Answers

For an interactive dialogue about how Social Media Marketing can improve your bottom line please feel free to give us a call at (828) 367-0488 or drop us a line.

Wayne J. Porter, President
Connect Up Marketing Group, LLC

People are Spending Money – Get YOUR Share!

It’s an industry fact – whenever marketing companies are busy early in the year like we are right now – the economy is poised to improve and people are going to be spending more money than they have been in the recent past. The busier the marketing consultants and business coaches are, the more money is going to be spent by consumers. Here’s how we know.

If you live and work in or near a tourism area, such as Western North Carolina or Florida or anywhere people like to take vacations, you have an easy way to tell how 2011 is going to be, economically speaking. Simply call up some bed and breakfasts, theme parks, tourist attraction or wedding venues – and ask about their spring/summer/fall bookings. If they are reporting increased bookings (and summer bookings in popular tourism areas are out the roof right now) then you know, as a business owner, that they will be spending money. On food. Cars. Clothing. Sports equipment. Pet sitting. Carpet cleaning, landscaping, jewelry, hair salons and spas – the list goes on. Even printing and office supplies and commercial rentals will see a viable increase in their business this year because the economy does not improve in one segment alone.

And this is not intended to be a dissertation on the economy. We’re telling you this because we know, based on the fact that business for us as a marketing company tripled in the first eight weeks of this year, that YOU are going to be busy this year. You’d better start marketing vigorously if you want a piece of that action (money). We’ll be here if you’d like to talk about what you should do. Just give us a call (828) 367-0488, or email us.

Mandy Wildman, online marketing specialist and  The MoMo Coach