The Dirt on Domains: How To Choose an Awesome Domain Name

How To Choose an Awesome Domain Name

If you got on the Internet in the early days, chances are that you managed to get a really great domain name that says what you do. It may even includes some of the key search terms your prospects might use to find your website. yay!

Today, if you’re starting a new business, you might find it difficult to find a really good domain that fits your needs, because the domains you’re considering are simply no longer available.

Here are our top 7 tips for choosing a Great domain name:

  1. When doing your search to see what domains are available, use – that way your search will not be ‘recorded’.  This is important, because there are some mean people out there who will snag the domains you’re interested in and then try to sell them back to you at an inflated price.  Annoying, but avoidable.
  2. Always try to get a domain name that’s easy to remember and simple to spell.  And example of this might be, or or or – you can find lots of examples of this.
  3. Use a name that describes what you do if at all possible. gives you an idea of what that website is about.  Other examples are,, or  Location-specific domain names are great if you serve a specific area.
  4. Confusing domain names are a waste of time. is only meaningful because that institution has a bazillion dollars to spend on advertising and has been around for decades, so they are well-known. If you don’t have those kinds of resources then you need to name your business – and your domain – intuitively, so that people have a chance to guess at what you do. is a perfect example.
  5. Get a ‘dot com’ (.com) domain whenever possible.  A .com domain will inspire confidence and credibility like no other ‘dot anything’ will.
  6. Don’t use hyphens or any other special characters in your domain name – it just confuses the issue.
  7. Keep it short and sweet – again, you want people to remember your business name and your website address.

We highly recommend that before you make a decision about your new business name, get some serious advice about choosing a good business and domain name from an internet marketing professional.  It will probably be worth whatever you pay a consultant or coach to get your business name right to begin with.

Happy domain-hunting!

Mandy and Wayne

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