How to be Real on Twitter

Picture yourself in a large, crowded space. There are hundreds of people, maybe even thousands.

A few of them are looking around, somewhat bewildered. Occasionally they say something, a little tentatively, and look around to see if anyone heard them. Quite a few people are standing off to the side by themselves talking importantly, hoping someone will pay attention to them, but no one’s listening.

A few people seem to be marching around holding signs and shouting about their signs. Some are talking in small groups. Some are conversing in larger groups. Some people are gathered around listening to someone who is speaking. And some people are moving around, meeting people, engaging them in conversation and more or less “working the room”.

In these different scenarios, which one are you?

Let’s take this example and apply it to twitter. Many business owners get a twitter account and start sending out random tweets about their products or services. Maybe they follow a few people they know and a few people start following them. They don’t really engage anyone in conversation.

Others maybe find a few friends online and engage them in conversation. They are mostly interested in staying in touch with people they already know.

Some people get a twitter account because they feel they are “supposed to” but they never really say anything after the first few tweets. These are the accounts that have two or three tweets dated back to 2009 and nothing since.

Then there are the accounts that just say the same thing over and over again, hoping someone, somewhere, will click on their link and they’ll sell some product or other due to the massive numbers of repetitive tweets they send out. Often these are sent out as automatic direct messages when you follow them. I just got a message that said “Hi My name is DeeDee. Click this link to lose weight.” Imagine meeting someone and the first thing you tell them is that they need to lose weight! You wouldn’t do that in person; why would you do it online?

And of course there are those who have already have a huge offline following. These are the Ashton Kutchers of the world. Their celebrity status in life easily transfers to massive numbers of twitter followers.

But celebrities aside, there are two groups who are doing the right thing and using twitter the way it should be used. These are:

  • people who engage other people in conversation and are building a bigger and bigger circle of new connections as a result, and
  • people who have built up a huge online following simply because they are writing about topics that a lot of people are interested in reading about.

To build a large following you really need to be saying something significant and/or valuable to your readers, not just trying to sell them something. Be real. Your communications should come from just being yourself and talking about what you want to talk about. Your following doesn’t really even have to be huge, as long as you have built your credibility with the following you do have. And sure, you can mention what you do for a living occasionally, but don’t overdo it. Don’t be the kind of “salesperson” that everyone – including you if you think about it – wants to avoid.

Wayne Porter, Social Media Strategist and Monetize Your Vision Coach

Be An Author Now Teleclass Series

Yesterday (May 10) we did the second part of the 2 part “Be an Author Now” Teleclass Series, for which over 100 people signed up. In this series, which we did with Faye Levow of Launch Pad Publishing, we covered everything from the beginning stages of formulating your book idea, all the way through how to promote your book using Facebook, Twitter and LinkedIn.

The feedback has been tremendous and we are being asked by those who missed it to run an encore presentation. We’re glad to do that and we’re just working out dates. This teleclass series for authors and writers is really a must-attend event, and it includes some nice free giveaway too. We’ll be sending out a notification soon as to when the next teleclass is, so make sure you are on our mailing list (sign up is in the right sidebar – see it?)

Best, Mandy Wildman, Wayne Porter and Faye Levow.

Why you need an iFrame for your FaceBook Fan Page

Facebook is now allowing “iFrame” pages for fan pages.  This is very cutting edge stuff!  Why do you need it?  Because it will allow you to manage communications with your fans, express your company brand more powerfully, and increase your engagement with your potential customers.  It also allows you to capture email addresses (you have to really know what you’re doing here in order not to drive people away).

Stay tuned – this is very exciting stuff and we at Connect Up Marketing are all over it!

Why Do I Need Social Media Marketing?

Why Should I Connect Up with people on Facebook, Twitter and LinkedIn?

Because being on social media sites can seriously improve your bottom line. No matter how much you may resist the idea, Social Media Marketing (SMM for short) is here to stay. Using these sites you can meet people with similar interests, get back in touch with people you have known for years and meet new people in ways that were never possible before.

People all over America (heck – all over the planet) are using Social Media sites to promote causes, themselves and their businesses and there are good reasons – money reasons – why you need to be part of the Social Media Marketing movement.

I was talking to someone in his fifties the other day who was finally persuaded by his daughter to get a Facebook account. Almost right away he received a message from his aunt who is in her seventies saying “It’s about time you finally got on Facebook. Now we can stay in touch!”

Wikipedia tells us, “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Interactive dialogue? Hmm – isn’t that what most businesses need in order to close a sale?

Okay, How Does Social Media Marketing (SMM) Work?

You post to your blog and it goes out to your friends and followers on Twitter and Facebook (and/or LinkedIn).

“Wait a minute,” you might say. “A blog is social media?” I have actually heard people ask that. And the answer is “Yes, it is.”  Think about it.  A good blog invites interactive dialogue.  You write a post on your blog and people weigh in with their two cents.  And the wise blogger responds to those comments.  That is the ‘social’ part.

And if you think Social Media is frivolous, think again.  One of the activists involved in the protests that ended with the removal of former Egyptian President Mubarek put it this way: “We used Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.”  With social media the protesters could stay closely coordinated in ways we have never seen before.  Now I am not suggestion that you plan a revolution any time soon but when something major happens pretty much anywhere in the world, it appears and is talked about on Twitter and other Social Media sites almost immediately.  How do you think CNN gets its information so fast?

Interesting Statistics:

  • More than three fourths of the US population is on the internet (240 million).
  • There are almost 150 million blogs out there.
  • 190 million people use Twitter and 500 to 600 million use Facebook.

Another aspect of getting involved in the Social Media world is that if you aren’t talking about your product or service on the social media sites, chances are someone else is. Being connected up yourself lets you be part of the online social conversation and gives you an opportunity to do damage control, if needed.

Can I Sell My Products/Services Through Social Media?

Yes and no. If you try to “sell” through the social media sites people will tend to be a bit put off by that, kind of like trying to sell used cars at a church meeting. But it is a great way to meet potential customers and it is highly likely they will become interested in what you are doing once you establish an interactive dialogue with them and show genuine interest in what they are doing.

Contact Us For More Answers

For an interactive dialogue about how Social Media Marketing can improve your bottom line please feel free to give us a call at (828) 367-0488 or drop us a line.

Wayne J. Porter, President
Connect Up Marketing Group, LLC