Should you promote in hard times? With all the uncertainty going on with the economy and the stock markets recently, one thing we know that helps is to boost your marketing efforts beyond what might feel comfortable. Here at Connect Up Marketing we like to call it “taking massive action”. ‘Wait a minute,’ you might say, ‘with all this uncertainty I think I’ll just economize and cut back on advertising and promotion.’
That might sound like the best way to go – sit tight and see what happens, right? But if you haven’t heard the story of the competition between Kellogg and CW Post cereal companies in the early 20th century, let me share it with you right now, because it’s relevant.
Both of these cereal companies were doing okay when the depression hit in late 1929. C.W. Post did what they thought was the sensible thing to do in tough economic times: they cut back on their advertising budget. Kellogg did the exact opposite; despite all indications to the contrary, they tightened their belts in other area and poured the coals on their marketing efforts and actually increased their marketing budget.
In 1933, when the economy reached the bottom and everyone else was suffering, Kellogg’s profits were up by 30%. When the dust settled and depression finally ended, Kellogg was the clear market leader and has pretty much remained so up to this day. The lesson here is if your prospect’s dollar is harder to come by, you need to fight harder for it.
With that in mind we want to make it as easy as possible for you to keep your marketing efforts up-to-date and relevant. To help you do your “Kellogg Campaign” we’re adding two hours of social media coaching to any website purchased this month. And if you don’t need help with social media, maybe you’d like to have your logo refreshed, or perhaps a phone brainstorm as to how you can take massive action for your business.
Whatever you need help with, pertaining to getting more business and moving closer to your goals, we are just a phone call (828) 367-0488 or an email
We look forward to working with you!
Best, Wayne & Mandy