How come your website’s not making you money?

Sometimes when we tell someone we own a website design company they say “Oh, don’t look at my website,” or “I have a website but I don’t like it and I never send anyone there.”

In today’s world almost all businesses need a website, but a poor website can actually do you more harm than good. We know an attorney who designed his own website. And, sorry to say, it looks like it. This isn’t to say he’s a bad attorney. He just isn’t a good web designer.

Try this: go to your website and take a look at it as if you weren’t familiar with your business and see what the site is telling your visitors about you.

  • Does it make your business look professional?
  • Does it instill confidence, or does it make you cringe?
  • Does it have bad grammar, misspelled words and broken links?
  • Is it hard to navigate?
  • Does it tell people exactly what they should do to take advantage of what you have to offer?

The first question about your website should be “What do I want this site to accomplish?”

  • Do you want visitors to order something from your site? Then make it super easy to order.
  • Do you want them to visit your store? Give them a map and give them a reason why they should come.
  • Do you want to build your mailing list? Give them a free gift when they sign up.

Mandy and I don’t work on our own cars. We wouldn’t try to represent ourselves in a court of law. We’re not roofers or plumbers or tailors (well, okay, Mandy loves to sew in her alleged ‘spare time’).

My point is that we know people who do these jobs for a living and are much better at it than we are. They have the right tools and know how to use them. It would take me several hours to do what a professional mechanic can do in much less time. It is very worth it for us to focus on what we do and let other people do what they do best.

If you’re not sure what effect your website is having on your visitors give us a call or drop us a line and we’ll set up a free 20 minute brainstorming session to address any issues and answer any questions you have. Let’s get you PROUD of your website and give your visitors a pleasantly memorable experience, okay?

Wayne Porter